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☆ Caitlin Clark is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.
▼ + stars: | 2024-03-26 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

High school and college athletes can profit from their name, image, and likeness (NIL). Top student-athletes have worked with leading brands like Nike and Gatorade. LeBron James' son, Bronny James, has an estimated NIL value of $4.9 million, according to On3. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: LeBron James, Bronny James, —, Caitlin Clark, she's Organizations: Nike, Gatorade, Service, University of Iowa, Business

☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

☆ Meet the Man Behind Litquidity, the Anonymous Instagram Account Dominating Wall Street
▼ + stars: | 2024-02-07 | by ( Reed Alexander | Hayley Cuccinello | ) www.businessinsider.com time to read: +26 min

The deck kicked off a game of one-upmanship among Wall Street banks trying to keep their employees happy. Lit capitalized on poking fun at Wall Street culture, selling $35 dad hats that read, "Do You Know Who My Father Is?" There have, of course, been endless rumors about Lit's identity, especially among Wall Street underlings. Wall Street underlings have speculated about Litquidity's identity for years. Basak, one attendee said, wanted to take a "wrecking ball through it all" and hold Wall Street heavy hitters accountable.

Persons: Goldman Sachs, I've, David Solomon, Litquidity, Goldman, Solomon, Evercore, Michael Kovac, Lit, Warburg Pincus, Jamie Dimon, Jamie Dimon's, Banksy, Bennett Jordan, who've, Lit's, — Mark Moran, —, Jefferies, Richard Handler, Spencer Platt, Isaac Laifer, Laifer, Handler, We'd, Henry, Hank, Medina, He's, he's, Jefferies Medina, Bart P, Fuchs, Karl Smith, Mark Moran, Moran, Bloomberg he'd, Zack DeZon, Getty Images Moran, Brian Hanly, Hanly, Sonali Basak, Angela Weiss, cryptocurrency, we'll, Mark, Medina's, weren't, CoinFLEX, Litquidity doesn't, Dave Portnoy, wasn't, Medina Ayden Syal, Kyle Zappitell, Zappitell, he'd, hasn't, Bennett Jordan —, Craig Sjodin, Litney, Paul Argenti, Wall Organizations: Goldman, New York Times, CNBC, Business, Bloomberg, Metropolitan Club of New, Nomura, Citigroup, Financial Times, Litney Partners, Whitney Partners, BI, ESPN, Litquidity, Centerview Partners, New York, Getty, Bain Capital, Litquidity Venture Partners, SEC, Cornell University, Wexford Capital —, Deutsche Bank, Deutsche, CFA, Getty Images, Bullish, Vice, Wall Street, Litquidity's, Manhattan's Rue, Fox Business, Litquidity Ventures, Coatue Management, SAFE, Soho House, Dartmouth University Locations: New York, Tribeca, Metropolitan Club of New York, Instagram, San Francisco, Medina, New York City, Miami, NoHo, Chad, Connecticut, Litquidity, Linktree, Soho

☆ Seeking nominations for top NIL startups helping student-athletes build their brands
▼ + stars: | 2023-07-27 | by ( Margaret Fleming | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Insider is creating a list of the top NIL startups shaping the two-year-old industry. More than 20 student-athletes have NIL valuations upwards of $1 million, according to data from On3. These collectives were "hush-hush" even just a year ago, Braly Keller of NIL marketplace Opendorse told Insider. Now, around 80% of all NIL deals go through collectives, per Opendorse data. Now, we're looking to update our findings and highlight in a new list the most influential and innovative companies and startups helping student-athletes get NIL deals.

Persons: Braly Keller

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

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